The club published the new ticketing principles last year that underpin the ticketing review, and those principles highlight the desire to make ticketing simpler and easier to understand for all supporters.
Following extensive feedback from supporters via recent surveys and fan focus groups, it was clear there was a desire for more transparency and increased communication from the club with regards to access to tickets.
LFC acknowledges the need to improve ticket access for supporters through the ticketing review, with this being highlighted as a priority through the supporter research done this season, with almost 100,000 survey responses received.
The club can now share data from the 2024-25 season with the aim of helping supporters understand the breakdown of tickets in the stadium, the chance of success for tickets for members, and more.
Supporters who would like to view ticketing and membership statistics from the 2024-25 season in more detail can do so here.
Members will receive an email this week to inform them of how many credits they accrued in 2024-25, and the club would like to remind supporters of the ways they can access tickets for men’s first-team fixtures.
Ticket sales information for each fixture will be posted on the club’s ticket availability page.
Please note that the projected number of tickets allocated to 13+ members is expected to be lower for the 2025-26 season due to suspicious accounts being deactivated as part of the club’s ongoing anti-touting work.
LFC aims to continue to share transparent data with supporters every season to further increase the understanding of the club’s ticketing strategy and any future changes.
